TILE WEEK – 90 YEARS

A project in collaboration with Paolo Abate to celebrate Marazzi’s 90th anniversary during Tile Week 2025. A journey through lifestyle and Emilian tradition, and into factory production—where everything begins.
Our collaborative work resulted in an original brand narrative, where communication focuses on the human face of the company and the graphics of Marazzi’s iconic and historic pieces, telling a story that spans nearly a century.

Credits:

Art Direction & Graphics: Il Magma
Video & Photography: Paolo Abate